Spin and Betway parent Super Group has announced its intentions to fully exit the United States market, even as it reported its strongest quarter to date and raised its 2025 global revenue and EBITDA guidance. The company plans a significant strategic reshuffling, redirecting its efforts toward other promising markets worldwide that can deliver sustained growth.
Broader Group Financials Remain Positive
Super Group revealed its plans during its second-quarter business update, noting that the planned exit represented a strategic shift driven by long-term capital discipline and a sober assessment of its US business. While revenue surged in key markets and profitability improved, regulatory shifts in the USA threatened to undermine Super Group’s position in the region, motivating its decision.
“We expect to incur a one-time cash restructuring cost of approximately $30 million – $40 million in connection with such an exit and are actively pursuing efforts to minimize the impact thereof.”
Alinda Van Wyk, Super Group CFO
CEO Neal Menashe noted that the decision to exit a leading market like the USA was not an easy one, especially given the time, effort, and capital invested in the region. While Menashe lauded the US team for their progress despite challenging market conditions, he noted that economic realities and a fragmented regulatory landscape meant a return on capital would be impossible in the foreseeable future.
“This is a difficult decision, particularly because our US team has worked hard and made progress over recent quarters.”
Neal Menashe, Super Group CEO
Despite challenges in the USA, Super Group’s international performance maintains impressive momentum. According to projections, Q2 revenue should smash internal records thanks to strong betting margins, a busy sporting calendar, and rising customer deposits. The group has consequently raised its 2025 full-year revenue guidance to over $2 billion and lifted its adjusted EBITDA forecast to above $480 million.
Canada and Africa Offer Strategic Growth Opportunities
Super Group’s US exit comes as legal sports betting remains on the rise, with operators jockeying for positions in newly regulated states. However, other regions offer equally enticing opportunities. Canada, for example, remains a bright spot for the company. With an 8% market share in Ontario and the upcoming launch in Alberta, the broader Canadian market will help Super Group maintain a presence in North America.
Africa has risen as another standout performer for the company. Revenue in the region reached $203 million, a nearly 40% year-on-year increase. The company noted that this sudden surge was due to Betway’s robust brand presence, effective local engagement strategies, and an increasingly mobile-savvy player base. These factors have transformed Africa into Super Group’s fastest-growing market.
Only time will tell whether Super Group’s decision to prioritize high-yield markets and minimize exposure to costly or volatile jurisdictions will pay off. The company plans to release further details regarding its future direction during September’s Investor Day in London. However, the newest announcements have made it clear that Super Group prefers sustainable, organic growth over headline expansion.