“Pioneering commission-free investing and trading app that gives you more ways to make your money work harder”, Robinhood, has announced a prediction markets platform expansion through added NFL parlay and prop bet options.
What to Expect from the Transition
Starting this week, customers will get the chance to place parlay-style trades and player-specific wagers on the outcome of professional football games as well as players’ individual performances.
This way, Robinhood will transition beyond its regular minimalist yes/no market bets.
The new features will include preset combos, which refer to multi-outcome contracts that will solely pay out if each of the components is correct, similar to standard parlays.
Moreover, the financial technology company announced its intention to also launch custom combo options at the start of 2026. The combo options would enable customers to bundle as many as 10 different outcomes using just one trade.
On the Path of Becoming “the Leader in the Space”
Commenting on the latest developments, introduced at the “Robinhood Presents: YES/NO” event held at the Summit Skywalker Ranch in Nicasio, California, vice president and general manager, JB Mackenzie, called the enhancements “another example” of their clear intention to “really be able to become the leader in the space”.
“And that’s what we’re working to do,” added Mackenzie, further explaining the company is currently working on creating “new customer experiences that make it easier” for users to wager while, “in some cases, provide them more advanced order types and trading capabilities to meet the needs that they’re asking us for.”
Robinhood embraced prediction markets last year, at the peak of the presidential election, when it inked a deal with clearing exchange ForecastEx. One year later, Robinhood announced an important partnership with Kalshi, followed by a more recent agreement with trading firm Susquehanna International.
The group, which has so far generated $100 million in annualized revenue while recording 11 billion traded contracts, might also boost its parlay capability beyond the NFL. The company says it is looking at easy ways to enable combos across a variety of event categories, including “domestic and international economic data” and other options outside the world of sports.