Camelot has not had a good year with the hacking issues they have suffered. Now they are reporting their digital lottery is overtaking the retail sales.
It is by no means a bad thing to see more digital sales happening, as it means UK residents are not worried about the hacking troubles sustained by the company in the earlier part of the year. In fact, the year on year increase is ensuring the company will have a profit for the second quarter of the year.
Camelot was happy to announce that lottery ticket sales are back to the growth they were before all the trouble.
Camelot Looking Ahead
Camelot, the UK National Lottery operator, said they are not entirely “incompetent” in making sales happen, despite the trouble they had with hacking. The fact is the company is only one of many that is suffering hacks as the hackers continue to become savvier and get around the latest security systems in place. However, Camelot wanted everyone to know they are offering a modest sales increase that will help with the annual report.
On Friday, Camelot showed their last 12 months of sales, which totaled 6.95 billion pounds from March 31, 2017 to March 31, 2018. Of course, if you look at it in perspective, the total bump was only a third of one percent higher than the 2016-2017 year for the same period.
CEO Nigel Railton, of Camelot, stated there is a minor increase in sales, which is an impressive achievement considering the issues with the first half of 2017-2018. The company anticipated seeing a decline in sales for the period but was happy when a slight increase in profit occurred.
Railton says the save was in the new strategic review of operations, which helped the company rebound. Railton did admit that luck had a bit to do with the increase and some of the incredible jackpots that have been given out helped with the marketing side of things.
Camelot has 45,000 retail partners, who were down $100 million pounds for the same time range. Camelot also invested 20 million pounds in trying to get their retail more customers and doubled their sales team, so there are about 5,000 retail visits per week, which is up from the 2,000-last year.
Retail may be losing in numbers for expenditures, but the digital sales hit record highs, increasing 40 percent overall, which is nothing to sneeze at.