In a move to be a cut above the competition, Resorts World Las Vegas will be offering free self-parking, starting today and being available all throughout the summer for all guests of the venue.
Resorts World Implements Free Self-Parking
Considering the popularity of Resorts World and other casinos and hotels on the Strip, parking can be quite a rare commodity. Free self-parking is an even rarer occasion, but it seems the popular resort is betting on exactly that to give it a competitive edge over many other venues. That being said, places like Treasure Island, Sahara, and Circus Circus also already offer self-parking.
“Changing the Game – Now through August 28, enjoy complimentary self-parking—no strings attached,” Resorts World wrote in an announcement post on X. “Whether you’re stopping in for a night out or making it a weekend stay, we’ve got you covered.”
This isn’t the only way that Resorts World is trying to use traffic solutions to bolster its visitor experience. Recently, the company announced a collaboration with Zoox, a robotaxi company that will help Resorts World guests travel in and around the property’s premises using advanced automated taxis.
Why Make this Move Now?
Considering the highly competitive nature of business on the Las Vegas Strip, casinos and hotels have to think up various ways to attract more customers. One way to do so is by offering services that no, or few, other competitors do. Free self-parking is quite rare on the Strip, so it’s highly likely that Resorts World announced its new offering to stand above most of the competition.
Self-parking at casinos on the world-famous boulevard often ranges from $20 to as much as $40, with higher prices when special events are in town. Having the ability to park for free could be seen as quite the incentive to visit Resorts World, instead of a neighboring competitor.
By implementing the free self-parking policy, Resorts World is likely helping its image as well. Over the years, numerous visitors to the Strip have expressed frustration about unnecessary fees and charges, with parking fees being the most common complaint.
Since its opening in June 2021, the $4.3 billion megaresort located at the northern end of the Strip has faced challenges establishing itself in the highly competitive Las Vegas gaming industry. Owned and operated by the Malaysia-based Genting Group, the casino has experienced multiple setbacks. One such resulted in Resorts World laying off 50 employees back in March due to the venue experiencing various financial difficulties.