Sweden continues to be a beckon of hope for many casinos. The newly regulated market is promising to provide online iGaming firms with sufficient opportunities to add to their player base and expand. Now Red Tiger has partnered with Hero Gaming to consolidate its future Swedish footprint.
Red Tiger and Hero Gaming Chart New Territories in Sweden
Red Tiger Gaming has agreed to provide iGaming operator Hero Gaming with a range of top-shelf products, which will enable the company to stand out from the competition by bringing superior gaming experience across a multitude of its brands. Ultimately, the partnership is intended at consolidating the positions of both companies in Sweden.
We're delighted to have partnered with Hero Gaming's @casinoheroes & @BetserBet and particularly look forward to working with them in the liberalised Swedish market in January. Read more here: https://t.co/L7gbg0Frf2 pic.twitter.com/ocbMdsd9Kb
— Red Tiger (@RedTigerGaming) December 14, 2018
Hero Gaming will roll out a number of renowned brands, including Casino Heroes, CasiTabi, Bester and Speedy Casino. Presently, Hero Gaming only holds a license from the Malta Gaming Authority (MGA), but the company has expressed interest in procuring a Swedish license.
Meanwhile, Hero Gaming’s CEO, Tomas Backman, has used the occasion to highlight the technological achievements of Red Tiger and commend the products that it has been able to deliver so far.
Red Tiger Gaming’s products are among the most popular in the industry and we’re very excited about offering them to our players for the first time.
Red Tiger’s own executive, Gavin Hamilton, has also joined in highlighting the importance of the partnership and particularly the timing of the deal with Sweden becoming the next frontier of iGaming and betting activities in Europe come January 1, 2019. Mr. Hamilton expressed his commitment to developing the company’s portfolio further with the help of the respected casino brand.
We’re looking forward to working with them in Sweden next year and building a long-term partnership with their casinos in other regulated markets around the world. -Red Tiger CEO Gavin Hamilton
Red Tiger is already catering to various customers from across Europe, including in places such as the United Kingdom, Isle of Man, Denmark, Italy and Spain. Spain is proving to be a market of a particular interest as well.
An Already Saturated Market
LeoVegas, one of the latest companies to obtain its license for a Swedish iGaming future, has expressed interest in the Spanish market and Spanish-speaking countries in general. Meanwhile, Italy’s undergoing certain turmoil as the government is set on banning most gambling content advertisement come 2019.
New Slot at Casino Heroes!
Today our ever expanding slot library was extended even more with a new addition – Medusa's Golden Gaze from @Microgaming
— Casino Heroes (@casinoheroes) December 5, 2018
Nevertheless, Red Tiger and its partners remain strong in Italy, despite the legal obstacles and mounting pressure. Meanwhile, Sweden has seen quite a few companies sign up, including Svenska Spel, Kindred Group and Betsson.
Betsson has been trying to break into new markets, but it has incurred the wrath of the KSA, the Dutch regulator, which is now pursuing the company for offering iGaming products to Dutch nationals without having a proper license to do so. A fine worth €300,000 has been issued to the company’s subsidiary, Corona.
More companies have recently obtained the right to operate in Sweden, including Betway, Bethard, MRG, The Stars Group, Global Gaming, and VideoSlots. The number of operators has been growing and the competition is very likely to be substantial.
Most operators will seek to field several brands at once, making for a very saturated market as soon as the activity becomes legal with the turn of the clock at midnight, December 31, 2018.