Paddy Power has opened a new brick-and-mortar sportsbook at the famous Hippodrome Casino in London. This is notably the company’s first sportsbook inside a land-based casino in the UK, the launch of which was made possible by recent land-based gambling reforms.
Paddy Power’s New Sportsbook Offers New Opportunities
Paddy Power’s new sportsbook had its opening on Thursday. The venue will offer premium betting opportunities to all visitors of the Leicester Square casino, allowing them to place wagers on their favorite sports.
The player engagement is further elevated by some 80 screens that display live coverage of the hottest sports events from all over the world, ensuring that sports aficionados don’t miss a single beat. The sportsbook also features seating areas that allow sports fans to enjoy their favorite disciplines in comfort.
Several kiosks ensure that players can place their wagers whenever they want, capitalizing on emerging opportunities.
Paddy Power, however, clarified that bettors will be able to redeem exclusively bets placed at the new sportsbook. This means that redeeming bets that customers have placed in a separate Paddy Power shop is a no-go.
Players should also keep in mind that the new property will accept neither Paddy Power’s Play Card nor other vouchers claimed in other retail shops.
A Novel Way to Experience Betting
Despite the restrictions, the unprecedented sportsbook will change how players interact with betting. As mentioned, its launch was enabled by recent land-based gambling reforms, which introduced changes to the gaming machine limits at casinos and also allowed casinos to incorporate a sportsbook.
This will usher in a new era where bettors and casino players intermingle and share experiences. This is further highlighted by the presence of casino table games and slot machines inside the new Paddy Power sportsbook, allowing fans to switch between verticals whenever they feel like it.
In addition to gaming opportunities, the sportsbook at the Hippodrome Casino will offer a variety of dining options, as well as a large bar area. Paddy Power noted that it even has a barbershop.
“A Beautiful, Chaotic Baby”
Paddy Power described the new sportsbook as the “ultimate sport lover’s haven” and a perfect place for a night out for those who wish to grab a bite, watch their favorite sport, and maybe place a bet.
In its official announcement, Paddy Power said:
“It’s like the Olympics met a pub and had a beautiful, chaotic baby. And, as Paddy’s getting involved, there’s space to place a flutter whether you’re backing a winner or just in it for the drama, placing a bet here feels better than a last-minute equaliser.”