Novig Launches Provocative Ad Starring Sydney Sweeney

Novig has teamed up with actress Sydney Sweeney for a provocative new ad. The ad, which highlights Novig as a prediction markets platform that is all about sports, has quickly become a point of contention among professional athletes.

Just You, Your Takes, and Sports

Prediction markets platform Novig has launched a new ad featuring Sydney Sweeney. The ad has Sweeney talk about the perks of the platform while wearing almost nothing, and hiding her private parts with balls and skimpy sports gear.

The actress emphasizes that Novig is a platform that is focused on traditional sports, unlike other prediction markets. She celebrates the fact that there is “no betting on wars, or death, and no politics,” tempting sports fans to give Novig a try.

Think you know sports? Prove it. Novig is just sports. So they wanted to show just sports.

Sydney Sweeney

In the ad, Sweeney demonstrates sports like football, soccer, basketball, baseball, hockey, and tennis, highlighting all of them as viable trading options on Novig.

Trading on Sports Takes Balls and So Does Responsible Trading

Sweeney also stars in a second, shorter ad where she appears wearing a regular jersey while talking about trading on sports and taking a time-out.

Once again adopting Sweeney’s provocative style, the ad emphasizes that trading on sports takes balls, but so does responsible trading.

Trading on sports takes balls. You know what else does? Taking a time out. Setting a limit. Need a pair?

Sydney Sweeney

The Ad Divides the Sports Community

While the ad highlighted sports as something worth trading on, unlike death-related predictions, its provocative nature and Sweeney’s sexualized appearance were not welcomed by female athletes, who accused Novig and the actress of sexualizing women’s sports.

Olympic swimmer Ariarne Titmus said that she was infuriated that this “bullshit marketing” was still a thing.

Not only is it a kick in the face to every woman who had dedicated her life to perfecting her craft, but every woman who enjoys sports for what it really is – teamwork, friendship, dedication, excellent, unity.

Ariarne Titmus

Other female athletes also chimed in, rejecting the prettified version of women’s sports that Novig’s new ad implies.