A new gaming operator is about to enter the UK market, with Nolimit City successfully securing a license from the UK Gambling Commission. But the country is hardly the limit.
A Tale of Nolimit City
Online casino developer and operator Nolimit City has managed to achieve an important milestone by obtaining a license from the UK Gambling Commission (UKGC), one of the world’s most demanding and stringent regulators. The company has obtained a B2B permit, which will allow it to provide others with reliable top-shelf solutions for the iGaming industry.
The expansion of Nolimit will go in two ways. First, the company can provide existing customers with products as long as they too hold a UK license. Similarly, Nolimit can also sign up new partners and expand its offer entirely.
According to the company’s Director of Commercial Operations, Malcolm Mizzi, the availability of a “more robust and regulated framework” would allow the company to seek new opportunities and markets, with Sweden now becoming one of the main countries of interest for many companies.
The UK market is one of the most mature and respected in the industry, with iconic UK-facing operators already queuing up for our games. – Nolimit City’s Malcom Mizzi
Mr. Mizzi is correct to point out that any company that wants to operate in the United Kingdom need first address the laws & regulations, which have been growing more demanding and naturally customer-focused.
While the majority of established brands agrees to uphold the highest standards in the industry, there are still issues to be address. The UKGC recently issued multi-million fines to Casumo and Videoslots, two of the country’s most respected operators.
Operating Within a Legal Framework
The toughening legal context doesn’t scare Nolimit in the slightest. Not even the raising gambling tax rate, which will now bite into 22% of casino’s gross gaming yield, can convince Nolimit from giving the profitable UK market a pass.
— Gambling Commission (@GamRegGB) November 29, 2018
While the operator has been stepping its efforts to enter the market, some local companies have been re-thinking the extent of their own involvement. William Hill, one of the champions of gambling, has acquired Mr. Green, an equally popular casino, to expand its assets and diversify its sources of revenue the majority of which come from the United Kingdom.
Nolimit will seek to offer UK clients precisely what they are looking for, meaning “more gaming innovation”. Mr. Mizzi feels equally comfortable with the idea. Meanwhile, the United Kingdom seems to be only the beginning, with Nolimit making a claim on other markets as well.
Headquartered in Stockholm, Nolimit has been expanding comfortably around the world. The company today has offices in another iGaming hub in Europe, Malta, and the team has been making a steady push across India, although local legislative impediments have halted progress on a larger scale. Mr. Mizzi has said that a lot remains to be decided as to the actual expansion into the United Kingdom, both on a corporate and regulatory level.
However, the company remains committed to one specific goal – delivering top-shelf innovation across the entire iGaming industry in the United Kingdom and beyond.