- NFL and Caesars enter into exclusive partnership
- Caesars will use NFL’s brand to raise brand awareness in the U.S. and abroad
- NFL can benefit from $2.3bn yearly from legal spots betting
After expanding into big data and providing standardized odds for sports betting lovers, the National Football League (NFL) is now expanding into water-shed casino partnership with Caesars.
NFL Signs Up Caesars as Partner in First-of-a-kind Deal
The National Football League (NFL) just got a new casino sponsorship with Caesars, one of the leading casino brands in the United States and the world. The deal extends over several years, marking the commitment of both participants to it.
The deal will begin with the 2019 NFL Playoffs and it will focus on creating accommodating settings for NFL fans. Caesars will leverage its army of celebrity chefs, premier music artists, and casino properties to provide NFL aficionados with various entertainment pastimes as the NFL playoffs unfold before their eyes.
Caesars is naturally taking something back from the deal by being given full rights to use the NFL brands in a way that helps the casino promote its own offer across the world, in the United States and the United Kingdom specifically. Caesars will rely on various NFL event to achieve brand recognition, including the Super Bowl and NFL Draft.
The partnership is welcomed by NFL’s own top executives with Senior VP NFL Partnerships Renie Anderson commenting that the NFL was excited to partner with one of the most recognizable casino brans in the world:
We couldn’t be more excited to work with one of the world’s largest gaming and entertainment companies.
Ms. Anderson also highlighted that the partnership would bring fans the level of entertainment they have always desired both at home in the United States and abroad.
The deal was also appreciated by Caesars President and CEO Mark Frissora who expressed similar sentiments:
All of us at Caesars Entertainment are thrilled to be the first-ever casino partner of the NFL, the most prominent sports league in North America.
Mr. Frissora also pointed out to the massive following of the NFL numbering 180 million fans with 55 million already part of the Total Rewards loyalty program. The loyalty program gives NFL fans access to “year-round opportunities” at Caesars’ properties.
While Caesars has joined forces with the parent organization, the casino operator have already sealed a number of successful deals with NFL franchises, including:
- Atlanta Falcons
- Baltimore Ravens
- Chicago Bears
- Indianapolis Colts
- New Orleans Saints
- Oakland Raiders
- Philadelphia Eagles
The NFL and NHL can reportedly boost its revenue from regulated sports betting deals by $2.3 billion according to a report by the American Gaming Association and Nielsen Sports.
Since the repeal of PASPA in May 2018, NFL has been working on strengthening its ties with the gambling industry, although it started out by demanding integrity fee – a notion that has since been dropped.