PrizePicks has partnered up with Marshawn Lynch, a former Seattle Seahawks player, and Adam DeVine, an actor and a comedian, in order create a commercial for the NFL playoffs.
The advertising agency Preacher, based in Austin, Texas, will have Lynch and DeVine poke fun at the bloated industry full of gimmicky ads.
There have been 91 national TV commercial appearances between the two of them combined.
Mike Quigley, PrizePicks chief marketing officer, believes that “sports fans have seen just about every gimmick imaginable”.
Quigley presented the target goal of the commercial campaign:
“This spot is about cutting through that clutter, having a little fun with the industry, and keeping the focus on what our players really care about during the playoffs.”
Mike Quigley, PrizePicks CMO
The Focus of the Commercial
The commercial, set to air later in January, sets out to remind fans what they are actually there for.
Lynch and DeVine will, fully self-aware, walk through a studio set full of football themes that the fans have been seeing all season.
They aim to “clear up all the background noise” and present PrizePicks as a fan-oriented and simple provider of sports entertainment.
During the commercial, the duo will move past many previous ads and present to the audience PrizePicks’ Daily Fantasy Sports, the Atlanta-based operator’s new app,p where they will be able to make Player Picks.
Alongside that, users will be able to use the brand new Team Picks, through which PrizePicks will offer prediction markets based around sports.
PrizePicks Prediction Markets
Customers of PrizePicks are offered two different ways to make predictions on events: Team Picks and Culture Picks.
By using Team Picks, fans can make predictions on the possible winner of a game, fight, match, etc.
It is currently accessible in 30 US states, including Washington and DC.
For trending cultural and entertainment events, users can predict outcomes using Culture Picks.
Comparatively, Culture Picks can be accessed through almost all US states, including Washington and D.C.
Upcoming NFL Games
This coming weekend, on Saturday, January 17, and Sunday, January 18, there will be four games in total, two on each day, for the NFL Divisional Playoffs.
On Saturday at 4:30 pm, the Buffalo Bills will face off against the Denver Broncos, and at 8:00 pm, the San Francisco 49ers will go up against the Seattle Seahawks.
Sunday’s schedule is also packed, as the Houston Texans play the New England Patriots at 3:00 pm, followed by a 6:30 pm game between the Los Angeles Rams and the Chicago Bears.