The Kuala Lumpur Major will get a new sponsorship, according to the event producer, PGL. The upcoming international Dota 2 major event will bring together some of the most outstanding professionals together. And the good news is that new partnership opportunities are presenting themselves.
The Kuala Lumpur Major
Following The International in August, the Dota 2 scene is about to explode again with the upcoming Kuala Lumpur Major. This is an international event hosted by PGL and attracting some of the top Dota 2 talent out there, including the very teams that battled it out in August.
As part of the festival, the event host, PGL, are seeking to broaden the scope of their ongoing partnerships. Ahead of the November esports action, PGL has signed up with Monster Energy to become the official product sponsor of the event.
— PGL (@pglesports) October 15, 2018
Monster Energy is not an unlikely sponsor. Together with their main competitors from Red Bull, the energy drink giant has been marketing itself to gamers for years now, through a number of partnerships.
A number of established esports powerhouse have been tying the knot up with the beverage maker, including PSG.LGD who added Monster Energy as one of their main sponsors.
Monster Energy’s addition to the Kuala Lumpur Major is just a natural development of the company’s long pursuit of new opportunities in esports. Meanwhile, Monster is also partner with Pain Gaming, Fnatic, Alliance, Evil Geniuses, Mindfreak, and many others.
The company’s logo could be seen during Krakow CS:GO major back in 2017, and Monster will be returning in the upcoming Intel Extreme Masters in 2019 organized by another Polish city, Katowice.
Top Level Competition in Kuala Lumpur
Kuala Lumpur has long been a draw for Dota 2 fans. Organizing an event in this part of the world is also helpful and brings foreign teams on local turf while offering Asian powerhouses to feel more confident and at home.
The Kuala Lumpur Major is important not only by virtue of its hefty prize pool which is pegged at $1 million. It’s one of the official events that Valve sanction and recognize as a qualifying competition for The International 2019. Dota 2 squads will have a chance to add to their current standing and forge ahead.
Monster Energy is already sponsoring events that lie beyond Dota 2 and can be seen at CS:GO and LoL competitions. The company is even considering moving on many of the upcoming Fortnite and PUBG pow-wows, and one of the milestone events of the gaming world, DreamHack.
Meanwhile, Major Dota 2 events remain heavily sponsored by some of the flagship brands in the computer and gaming world as a whole, garnering the support of companies such as Intel, HyperX, KFC and other endemic and non-endemic sponsors.
Many of the partnerships signed between Dota 2 events hosts and the companies come from brands that have very little to do with esports as such. On top of your gear developers, you have fast food chains and more. It’s understandable why Monster Energy would be a desired sponsor, then.
Time to wash the tasty bite down.