Photo Credit: Konami’s Twitter
While the online gambling industry is developing, companies such as Konami Gaming Inc. are not underestimating the growth potential of the land-based segment either. The company has just introduced its KX 43 video slot cabinet.
Konami’s Latest Video Slot Efforts Are a Success
Based in the United States, Konami Gaming Inc has brought quite a bit of innovation in the industry. On the occasion of this year’s Global Gaming Expo (G2E) 2018 in Las Vegas, Nevada, the company has revealed a new product that promises to be well-received by operators, the KX 43 video slot cabinet.
— Konami Gaming, Inc. (@KonamiGamingInc) October 10, 2018
With a 4K Ultra HD display, its slim profile and a substantial library of games, this device will quickly save land-based venues room and allow gamers to have a greater choice of titles wrapped up in a single device rather than having to amble around the casino in search of the next great treat.
However, Konami’s key selling pitch is its exclusivity. The developers will focus on bringing a portfolio of games that is unavailable elsewhere, which will boost interest towards any company that actually has the device. Naturally, there will have to be significant marketing efforts, precisely because the games will be unique and not encountered by the majority of the players outside specific land-based venues.
According to Konami Gaming Marketing and Product Management Senior Director Steve Walther, the company is already in talks with an operator who is expecting the first delivery of the cabinet so that they can install it on their casino floors. The games featured in the cabinet vary, but the most notable picks are Expanding Egypt, Hong Kong Lights, Mayan Times, and Vegas Rise.
Konami Flexing Its Muscles
Konami used the occasion of the expo to demonstrate its significant gaming portfolio and showcase other interesting gaming cabinets. According to Walther, the library found on KX 43 will add value to the gaming experience of customers.
— Konami Gaming, Inc. (@KonamiGamingInc) October 9, 2018
Konami has been working on a number of projects that don’t stop with KX 43. The developer also showcased the Strike Zone and Reels Up bonus features, which the company will begin implementing in its products and see how this affects RTPs and player engagement.
In addition, Konami Gaming is planning to work on SynkConnect, an omnichannel experience for land-based venues whereby you can continue playing from where you left your last session, pursuing points and identifying yourself with a specific authenticator.
It has definitely been a strong year for Konami, with the company’s revenue from gaming systems in July soaring to $57.4 million. Although this was 2% lower than a year before, Konami has done quite well maintaining its leadership in the market for iGaming and land-based products.
Konami has also been introducing new talent to various divisions. Most recently, the company added Victor Duarte who is now heading the company’s R&D activities. Duarte has over 20 years of experience in the global gaming sector and his candidacy and appointment was fully endorsed by the current Konami CEO, Steven Sutherland.
At the time of the appointment, Sutherland said that Duarte had demonstrated his commitment to advancing the industry and his expertise would be essential to developing Konami’s business across global markets.