Photo Credit: Kindred Group
Kindred Group and Mazooma are edging closer to a launch in New Jersey, the United States. A few last-minute things need to be tidied-up in anticipation of the roll-out.
Kindred and Mazooma Almost Ready for New Jersey
Kindred Group a flagship company running a number of respected iGaming brands, is about to launch its offer in New Jersey, backed by Mazooma, an online banking verification platform.
Kindred is using Mazooma to optimize its payment solutions in North America and make payments free of any technical complications. To achieve this, the company will rely on Mazooma’s eCheck Select automated clearing house (ACH) system. Mazooma made history earlier this year when it handled the first regulated online sports betting transaction.
— Evolution Gaming (@EvoLiveCasino) December 12, 2018
The solutions will be immediately available to Unibet, owned by Kindred, when the operator launches officially in New Jersey. Mazooma will empower customers to transfer money to the operator with verifications taking place in real time.
This will streamline the depositing and withdrawal processes, allowing customers to benefit from a straightforward way to fund their accounts and claim their winnings. The solution will be available to all banks in the United States.
According to Manuel Stan, Senior Vice President for the United States at Kindred, the tie-up with Mazooma exemplifies the company’s commitment to delivering a superior gaming experience to customers.
Looking Beyond New Jersey
Kindred is going to re-position itself not only in New Jersey, but across the entire country, with the company signing up a payment deal that applies throughout the United States in anticipation of new iGaming opportunities.
According to sources, the new payment deal must be concluded in Q1, 2019. Meanwhile, Unibet will be preparing its launch, running under a license provided by Hard Rock Hotel & Casino Atlantic City.
Deals whereby land-based properties in the United States have been partnering with online iGaming operators have been now common, allowing the online businesses to get a foothold and start pushing out their products as much as the law would permit.
As to Mazooma themselves, the company has already managed to strike up important partnerships with a number of established brands, including MGM Resorts and GVC Holdings. Mazooma is willing to work not only with individual brands, but also developers of iGaming software, tying up deals with Scientific Games and Gamesys.
Mazooma’s own executives, including Jamie MacKay, have been quite happy with the new development between the companies. Mr. MacKay expressed his immense satisfaction at his company having been chosen as the ACH provider for Kindred Group in anticipation of its broader North American push.
Meanwhile in Europe, Kindred has faced a few worries of its own, particularly in Norway, where the state’s watch dog has banned Apple Store, cutting off the access to Kindred’s own iOS apps.
We have through our Unibet brand signed a two-year deal with Astralis to become their 'Official Betting Partner'. We look forward to working together with the recently awarded 'Esports Team of the Year'. Read more here: https://t.co/CHdDuqpRp8 https://t.co/ffVx1ToOOX
— Kindred Group (@KindredGroup) December 4, 2018
Kindred’s Nordic presence is felt in the region, with the group signing and agreeing to support the Danish esports powerhouse Astralis, an outfit that competes in Counter-Strike: Global Offensive (CS:GO). It’s hardly the first time that an iGaming brand has entered the esports segment either, with Betway backing another high-profile team, Ninjas in Pyjamas (NIP).
The company’s choice to adopt a flexible payment provider will allow it to provide customers with the desired streamlined banking experience that will put Kindred’s offer ahead of competitors.