The recently concluded iGB L!VE 2025, held at ExCel London as part of a special relocation, was one of the industry’s crowning events, attracting more than 15,000 top-tier iGaming operators, tech vendors, affiliates, suppliers, and other industry stakeholders.
The event aimed to bring together the world’s iGaming elite while tackling some of the most pressing and relevant issues in the industry. It also provided seamless networking opportunities and helped facilitate new business partnerships.
iGB L!VE 2025 marked the largest edition of the event to date. Its relocation to London, United Kingdom, enabled even more industry professionals to attend.
The event also coincided with London iGaming Week, sparking dialogue around key industry trends. Among the highlights was the iGB L!VE Bar, sponsored by Eshkol, a specialist iGaming marketing agency known for driving performance and innovation.
Why Does iGB L!VE Matter in Today’s Busy Landscape?
iGB L!VE has solidified its place as a premier destination where affiliates, operators, suppliers, and other stakeholders gather to shape the future of the industry and build meaningful, mutually beneficial partnerships.
Beyond offering groundbreaking discussions on both current and emerging trends, iGB L!VE helps attendees build social capital and connect face-to-face with potential clients. In today’s relationship-driven gambling sector, the event’s ability to foster these interactions has been widely praised.
The event also hosted the iGB Affiliate Awards 2025, a major highlight on the iGaming calendar, celebrating achievements across various sectors, especially within the affiliate vertical.
More than just bragging rights, these accolades allow companies to strengthen their brand presence, demonstrate reliability, and build trust with prospective partners.
The iGaming Calendar Is Packed—But iGB L!VE Stands Out
While iGB L!VE is among the most prominent industry events, it’s far from the only one. SBC Events has introduced several large-scale conferences, including SBC Summit, SBC Summit Americas, SBC Summit Europe, and more, each serving as a regional hub for innovation, business opportunity, and collaboration.
SBC Summit is expected to welcome 30,000 delegates this September—its largest turnout yet—including 8,000 operators, 3,500 affiliates, 700 exhibitors, and 550 speakers.
Following a format similar to iGB L!VE, the summit features distinct conference tracks covering payments, affiliates, responsible gambling, iGaming, and more.
The event will conclude with the SBC Awards 2025, now considered one of the industry’s key benchmarks of success, driving companies to compete and improve.
SBC Events has also succeeded in crafting tailored programs that reflect the unique challenges of different regional markets. Of course, they’re not the only ones contributing to the iGaming events space.
AffPapa has launched the highly successful iGaming Club, a fully networking-focused series of events. iGaming NEXT continues to bring C-suite executives together in its select events. Meanwhile, the Gaming-in series has introduced dedicated conferences in Spain and Germany—two of the industry’s most complex markets.
Forging the Future of iGaming—One Step at a Time
While the calendar may feel crowded, industry exhibitions have become vital in shaping the future of gambling.
Yes, entertainment plays a key role, whether it’s welcome drinks, after-parties, or awards ceremonies—but these S-tier gatherings also bring together influential leaders who engage in honest debate and collaborate on new ideas.
While it may seem far-fetched to credit a single event with transforming the industry, the truth is that many innovations and strategic partnerships are sparked at these very gatherings. Not every event is a must-attend, but many offer unrivaled opportunities that leave companies feeling serious FOMO if they skip them.