The International Betting Integrity Association (IBIA) announced the launch of its new five-year strategy to champion higher standards within the sports betting sector. Dubbed Mission 2030, this initiative comes just as the IBIA revealed a new brand identity in celebration of its 20th anniversary.
IBIA Remains True to Its Purpose
In line with the IBIA’s goal of strengthening integrity across the sports sector, Mission 2030 lays down core objectives for protecting the sector from fraud and harmful influence. The mission focuses on three core objectives, which include the following:
- Strengthening IBIA’s Global Monitoring & Alert Platform (Global MAP) to enhance the organization’s ability to identify suspicious betting activity and help with investigations.
- Expanding the organization’s ties across the global sports integrity sector, resulting in greater collaboration with various bodies.
- Implementing stronger regulations, improved league policies, and better athlete education in order to prevent issues in advance.
The IBIA called Mission 2030 a “strategic roadmap” that establishes key areas of focus, while still providing the association with sufficient flexibility to respond to emerging trends, like cryptocurrencies, artificial intelligence, esports, and new market launches.
IBIA’s chief executive officer, Khalid Ali, said that the organization’s 20th anniversary is both a time to reflect on the past and look to the future.
Our new strategic roadmap charts how we will continue to deliver best in class integrity services to our members, deepen collaboration with our partners, and successfully confront the challenges and opportunities reshaping our industry.
Khalid Ali, CEO, IBIA
Ali added that the organization will continue to grow, evolve, and adapt to new trends.
IBIA Updated Its Brand and Site
In addition to unveiling its new five-year strategy, the IBIA celebrated its anniversary with a new brand identity. Featuring a brand-new logo and a sleek new website, the new identity highlights the IBIA’s ethos of pursuing constant improvement.
According to the announcement, the six interwoven segments of the new logo stand for the main stakeholders responsible for protecting the integrity of the sports sector: operators, sports, regulators, law enforcement, athletes, and institutions.
The organization’s new motto, “Safeguarding Sports Betting,” meanwhile, emphasizes the essence of what the IBIA stands for.
CEO Ali commented on the new brand identity, saying that it is more than a visual identity – according to him, the new logo and site are a “key building block of Mission 2030.”