Toy and game giant Hasbro has unveiled several casino-oriented partnerships that will greatly expand its presence in the world of gambling. In addition to the tie-up with Aristocrat Technologies that GamblingNews reported earlier, Hasbro has also confirmed partnerships with Galaxy Gaming, Evolution and Bally’s Corporation.
Hasbro Is Ready to Game on
According to Hasbro’s official announcement, the company carefully evaluated its options before selecting the four aforementioned companies as its latest casino licensing partners. The toy giant added that the new partners will join its existing licensee, SciPlay.
The new agreements will see each of Hasbro’s new partners work on different products that leverage Hasbro’s IPs. As previously reported, Aristocrat Technologies will develop land-based Monopoly-themed slot gaming products.
Galaxy Gaming, on the other hand, will develop casino and table games featuring the Monopoly, Yahtzee and Battleship brands. Evolution, which specializes in iGaming content, will serve as Hasbro’s exclusive licensing partner for live casino and slots. Last but not least, Bally’s will be Hasbro’s official B2C online casino operator.
Fans can look forward to new gambling titles featuring Hasbro’s most popular brands. Under the terms of the agreement, the new games will be launching in January 2026, allowing many gamblers to relive their favorite childhood memories.
Hasbro Is Pleased with Its Choice of Partners
According to Hasbro, the new partnerships align with its “Playing to Win” strategy, which the company revealed in February 2025. Under this initiative, Hasbro remained committed to driving innovation, fostering new partnerships and bringing beloved games to new formats.
With some 30 years of experience in adapting age-appropriate IPs to the gambling sector, Hasbro expressed confidence that its new games will prove a hit.
Habsro furthermore noted that it trusts in its new partners to make the most out of its IPs.
Claire Hunter Gregson, Hasbro’s director of gaming relationships, said: “We’re all about play—and that means meeting our fans wherever they are, from the game table to the casino floor. These visionary new partners have the expertise and imagination to reimagine our brands in bold, exciting ways for adult audiences.”