Esports Might Be Nintendo’s Next Big Push

Nintendo has recently unveiled the line-up for their Super Smash Bros contest for E3 and many have noted how it seems that based on the individuals invited, Nintendo will be focusing on esports. These eight players have been invited to test the brand new version of Super Smash Bros; Nintendo previously held an event in 2014 to unveil the concept of Super Smash Bros for Wii U, this was known affectionately by the community simply as Smash 4.

Yet when one looks at the attendees for this year’s event and the events held previously, it becomes clear that there were two very different intentions when choosing players for each event. It seems that when the players were chosen for this year’s Super Smash Bros testing that Nintendo would like to their creation fully into the esports arena.

Nintendo has had a rocky road with their Super Smash Bros fans over the past couple of years. When Super Smash Bro. Melee was released Nintendo chose to ignore the growing body of evidence that saw that players of the game saw it as more than a casual pursuit. Nintendo would not formally recognize the fact that Super Smash Bro. Melee had, in fact, garnered their own esports league.

However, in 2013 the players took things into their own hands, proving their talent and commitment and managed to have a slot secured for the Melee edition at the Evolution World Championships or Evo. But, Nintendo initially rebuked the players and would not give permission for them to air live content of their games, but due to prevailing public sentiment and serious concerns raised against them, Nintendo backed down and relented to the player’s wishes.

Currently, Nintendo does not have any formal esports initiatives for Super Smash Bros; however, the company has come to respect and recognize the growing movement of players within the esports community. The Nintendo VS Twitter feed on twitter continuously provides players information regarding upcoming Super Smash Bros tournaments, products or associated content.

The Line-Up for the Event

Looking at the list of those who were invited for the event this year, it is clear that Nintendo has only chosen to invite a select group of the best talent for this year’s event. This batch of greats is split right down the middle between Melee and Smash players, two of the top players include Adam ‘Armada’ Lindgren and Gonzalo ‘ZeRo’ Barrios.

An interesting pick is Joseph ‘Mang0’ Marquez, he may be one of the top players, but is a controversial figure that does not necessarily align with the brand of Nintendo. He was obviously chosen as a firm favorite of the community.

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