Coolbet is expanding its reach in esports as the company seeks to boost its coverage of the promising vertical through a partnership with Oddin.gg. Oddin.gg provides its advanced Odds Feed solution to deliver a best-in-class experience to bettors and boost partner operators’ sector exposure.
Coolbet Committed to Multi-Year Collaboration in Esports
Through this tie-up, Coolbet is looking to consistently expand on its range, focusing on sustainable and reliable long-term growth in the sector. Therefore, the partnership will span multiple years, with Coolbet pushing forward in the esports betting vertical, which is marked by an audience that is knowledgeable and engaged with the experience.
Coolbet Director of Sports Christian Erlandsson has welcomed the opportunity to expand the operator’s esports market coverage through this specific tie-up.
“Working with Oddin.gg has exceeded our expectations, both in terms of product performance and the relationship itself. We’ve seen a strong impact since launch, and we’ve appreciated how smooth and responsive their team has been. What’s been especially refreshing is that we’re already moving beyond day-to-day operations to explore new ways of working together—like joint industry panels and knowledge-sharing initiatives.”
Coolbet Director of Sports Christian Erlandsson
The partnership was welcomed on a similarly upbeat tone by Oddin.gg Co-Founder and Managing Director Marek Suchar has welcomed the opportunity to see his company expand its reach with an established and forward-thinking partner.
He thanked Coolbet for the opportunity to work closely with the operator, arguing that Oddin.gg has cut from among other tech suppliers.
“And as we deepen this collaboration, we’re excited about what we can build together—not just in terms of numbers, but in how esports betting is delivered to Coolbet’s end users,” Suchar wrapped up.
Esports Betting Market Is Gathering Momentum as Operators Embrace It
Oddin.gg has been one of the pioneering developers of advanced solutions for the esports betting market, bringing advanced solutions that provider operators with the tools necessary to engage the vibrant esports fandom and offer fans of competitive video gaming the opportunity to back their favorite players and teams in real-time and across hundreds if not thousands of markets.
In 2024, Oddin.gg achieved two distinct milestones, introducing a dedicated BetBuilder for esports and eSims and teaming up with Sportradar, to build a mutually-beneficial product that brought the best of both companies to the table.