Data analytics firm beBettor and EveryMatrix, a 360-degree iGaming tech company, have expanded their partnership to now feature the former’s WealthScore, which will now be available with the company’s network of UK-based partners.
Previously, EveryMatrix brought on beBettor’s V-Scan financial vulnerability product, and just like before, the solutions are integrated through a single, real-time API.
Wealth Data Is a Novelty Solution That Is Already Paying Off
The new tool allows operators to quickly assign a wealth score to their players, and this further allows operators to create tailored experiences that are well within a player’s means.
Wealth-based data is beginning to play an ever-growing role in the way companies engage with their players and build their propositions. Although a novel technology and practice, WealthScore has already been showing a lot of potential.
beBettor chief insights officer Sonny Cott welcomed the opportunity to see EveryMatrix tap into this particular product, and particularly for UK-licensed operators. The United Kingdom has some of the strictest player protection rules, meaning that WealthScore is fully compliant and set to be a real game changer locally.
“Actionable and non-intrusive player wealth data is becoming essential for effective marketing and customer engagement that pushes beyond assumptions, and we’re proud to support EveryMatrix in delivering greater value to its operator clients,” Cott said.
EveryMatrix chief product officer Kevin Furlong was similarly happy with the partnership and said that adding WealthScore was a “natural next step” in the ongoing relationship between the companies.
“At EveryMatrix, we are committed to offering our clients the most innovative tools on the market, and beBettor’s WealthScore helps us fulfil this mission. Our customers can now deliver more tailored experiences to their players and allocate budgets more intelligently,” Furlong wrapped up.