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Banijay Group Completes Sale of 53.9% Stake in Bet-at-Home

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French multinational television production and distribution company Banijay Group has confirmed the sale of its stake in bet-at-home.com AG, in line with an earlier announcement. The group has also confirmed a few leadership changes related to the transaction.

The French Group Sold Its Bet-at-Home Stake

In its official announcement, Banijay Group confirmed the completion of the transaction. According to the announcement, Banijay has divested its entire shareholding in bet-at-home.com, relinquishing its 53.9% ownership in the company.

Banijay Group has completed today the sale of its entire 53.9% stake in bet-at-home.com AG (ISIN: DE000A0DNAY5), in application of its announcement on 28 October.

Banijay Group announcement

Banijay Group added that bet-at-home has also experienced a few leadership changes related to the sale. These include the departure of François Riahi, chief executive officer of Banijay Group, and Véronique Giraudon, chief financial officer of Betclic, from bet-at-home’s Supervisory Board with immediate effect.

Banijay Group Set to Acquire Majority Stake in Tipico

Last year, Banijay Group set out to acquire a 65% majority stake in Tipico Group in a historic agreement that will see the former company merge its Betclic brand with Tipico. At the time of the announcement, Banijay Group explained that its goal was to create a “European champion in sports betting and online gaming.”

For context, the transaction valued Betclic and Tipico at EUR 4.8 billion and EUR 4.6 billion, respectively. Following the merger, the two brands’ founders will remain long-term shareholders in Banijay Gaming. At the same time, existing shareholders of Betclic and Tipico will become shareholders of the resulting entity.

Banijay confirmed that it will fund the transaction in question in cash, leveraging a EUR 3 billionpackage and refinancing Tipico’s debt. The group also noted that it plans to increase its shareholding of Tipico to 72%.

The deal was announced in October 2025 and is expected to close in mid-2026.

Categories: Business