A new PR agency is preparing to revolutionize gaming marketing, giving its clients “an edge like no other.” The agency has already teamed up with several big companies and is preparing to disrupt the gaming PR sector.
“It’s Time to Go Public”
PRace is the latest gaming marketing specialist, which is finally launching after a year “under the radar.” The firm, which is the brainchild of gaming sector veterans Nicholas Brown and Aiste Garneviciene, will be the industry’s “first truly integrated B2B marketing agency.”
According to Brown’s official announcement on LinkedIn, the startup has already onboarded 10 big-brand clients. With its team of 15, PRace was, in Garneviciene’s words, “born from a very personal place.”
Brown explained that PRace will be the first to deliver what every other B2B agency already does outside of the gaming industry – “using data-driven strategies to generate demand, leads and sales.” In her own post, Garneviciene added that the agency was inspired by the lack of lead generation support that actually delivered results.
I kept asking the same question: What’s the real ROI of traditional PR and marketing in B2B gambling?
Aiste Garneviciaene
PRace Is Finally Official
Brown added that PRace will go far beyond offering just content and PR. He elaborated that partnering with the firm will allow B2B companies to remain ahead of the curve.
We go FAR beyond just content and PR. Partnering with us will give you an edge like no other.
Nicholas Brown
Brown listed the following services, which will be available to PRace clients:
- Build a true customer journey
- A full end-to-end sales funnel
- Data-driven strategies to directly deliver leads
- A guaranteed ROI on marketing spend
Garneviciene elaborated that PRace will offer tailored strategies to its clients and will be a “partner that gets it.”
To anyone building a B2B brand and tired of chasing clicks over real results — we’re here for you – building funnels, generating real leads and proving that marketing can be your most powerful growth engine.
Aiste Garneviciene
The Founders Thanked Everyone Who Trusted Them
For context, Brown is one the gambling industry’s leading B2B marketing experts. He is iGamingBusiness’ former global managing editor and has previously served PR agency Square in the Air as PR account director and senior account director.
Garneviciene, on the other hand, is the former chief operating officer of BetGames and former CEO of Betfamilia Malta.
According to Brown and Garneviciene, Brandon Walker and Amber Walton of Amelco Limited, and Marija Hammon, formerly of Relax Gaming Ltd Gaming, were the first clients to put their trust in PRace. The PRace founders thanked them for believing in PRace’s promises even when the firm did not yet have a logo.