Kambi, a leading provider of sports betting solutions, just published its 2025 Sports Betting Trends Report, announcing that AI is quickly cementing itself as a core pillar of its business.
AI and BetBuilder Are Increasingly Important to Kambi’s Operation
As one of the industry visionaries and AI frontrunners, Kambi has realized technology’s potential to revolutionize the gaming sector. In its report, the company said that a staggering 48% of all bets placed across its network in 2025 were priced via AI-powered models. To put this number into perspective, only 28% of the bets placed across Kambi’s network in 2023 were priced using AI models.
Kambi emphasized its trust in the potential of AI and how technology can shape the future of the industry.
AI is especially important to Kambi’s business as it underpins the company’s Bet Builder tool. Bet Builder, for context, allows users to create personalized parlays by wagering on multiple outcomes within a single game. Due to the vastly complex nature of such same-game parlays, AI plays a paramount role in delivering accurate odds and reliable pricing.
The adoption of BetBuilder among fans in the US and Europe has rapidly expanded, attesting to the importance of providing fans with the opportunity to create their own parlays and wager on the events they truly care about. For context, almost half of the Super Bowl wagers placed across Kambi’s network in 2025 were BetBuilder wagers, marking a significant increase from 31% in 2023. In Europe, Champions League pre-match Bet Builders made up 24% of all bets in 2025, marking a trifold increase from 8% in 2020.
Kambi Published Share-Buyback Progress Update
In the meantime, Kambi published an update on its share-buyback initiatives, saying that it repurchased a total of 42,756 ordinary shares during the period from December 29, 2025, to January 9, 2026. The shares were bought back at an average price of SEK 133.92.
These repurchases were in line with the company’s share buyback program, which seeks to achieve added value for the company’s shareholders and to provide the board of directors with enhanced flexibility.
Kambi added that the latest share-buyback program kicked off on November 27, 2025, and has so far seen the company buy back 176,153 of its ordinary shares at a volume-weighted average price of SEK 135.20 apiece.