Despite pushback against the sector, Slips, a platform best known for running social gaming peer-to-peer wagering, has now expanded its reach with the arrival of a prediction market platform that will be powered by Artificial Intelligence and join an industry that is facing unprecedented pressure in the United States and beyond.
Operating out of Los Angeles, Slips is confident that there are synergies to be accumulated between its existing offer and the prediction format. The new vertical enhances the firm’s Heads Up and Pools games, which allow winners to claim the whole prize or divvy it up between participants, respectively.
New Products to Arrive for Slippers with Prediction Markets Planned
In a statement, Slips outlined its plans to deliver a product that moves at unprecedented speed and delivers impactful and exciting markets around various topics, storylines, events, and more.
“Fueled by integrations with advanced large language models, these systems can now automatically generate new bets around trending topics, events, and storylines, audit and resolve outcomes in real time to ensure fairness and transparency, scale prediction categories from sports and entertainment to politics, finance, and global events,” a statement by the firm read.
Slips is looking to engage a wide array of consumers, which it avoids characterizing as “bettors” or “gamblers,” which has been a popular focus among companies running such markets in the first place.
The company is similarly planning to push into futures, commodities, as well as political markets, which are designed to reach and engage even more players. Slips believes that prediction markets are a “natural evolution” of peer-to-peer gaming and that AI is going to play a crucial role in producing a limitless variety
“By removing the house, empowering our users, and tapping into generative AI, we’re creating the world’s most dynamic, scalable, and social real-money betting experience,” argues Slips founder and CEO Jess Richman.
AI to Empower a Level Playing Field and Create Equal Opportunities
Slips also argues that AI could help make impartial decisions, especially in markets that could be deemed too controversial or ambiguous.
At the same time, traditional betting platforms, along with gambling regulators, have mounted an attack against the sector, arguing that the entire sector was a roundabout way to dodge strict gambling regulation.
In response, firms such as Slips, Polymarket, and Kalshi, among others, have riposted that their offers are not subject to gambling regulation, as they do not set the odds themselves.