Italian Football Club’s First Asian Sponsor
Football club AC Milan has signed its first sponsorship deal with Vwin, an online gambling operator. Vwin, licensed in the Philippines announced on Monday, its new part as Official Regional Partner of Serie A side AC Milan. This is the first such regional agreement with the club. Chief Operations Officer of the club, Lorenzo Giorgetti stated the deal marked an “important step in the development of our commercial strategy in this key market.”
The financial agreement was not revealed, and the period of the agreement was defined as “multi-year.” A year ago Vwin signed a similar agreement of partnership with AC Milan’s competitor Juventus. Unable to offer stakes in Italy, due to not having a license, Vwin’s sponsorship of AC Milan is to improve and increase the operator’s profile between football crazy supporters in Asia.
UK Sponsorships Less Positive
Several online gambling operators in the UK were embarrassed when some of the English Premier League clubs they have partnered with and sponsor published photos online of underage teams’ members wearing official gear embellished with the online operators’ logos.
The first to notice the posts was Sunday Times, who presented a feature of underage players wearing gear promoting their respective sponsors Fun88, Bet365, Letou, and Betway. The teams that were responsible for uploading were Newcastle United, West Ham United, Swansea City and Stoke City. Following the publication by Sunday Times of their investigation, the photos were removed, and the clubs stated that the pictures had been “inadvertently” uploaded.
It was accepted by the Remote Gambling Association (RGA) that the pictures signified a breach of the existing gambling advertising rules. CEO of RGA, Clive Hawkswood, stated that the unfitting use of the photos was likely due to the various football clubs’ marketing teams, simply treating them, as another product.
Timing couldn’t have come at a worse time for UK online operators, as the UK Gambling Commission has clamped down on the operators of late, and along with other regulators, have ordered the complete removal of child-friendly marketing from their websites, regardless of the fact that it was not being used to promote real-money gambling.